中国高校广告类本科教学产业细分定位论

企业（广告主）的专业化经营和广告代理制的产业细分代理方向发展是广告教学定位的客观需要,所在学校长期形成的各具特色和优势的学科背景是广告教学定位的内在依托。定位的有效性取决于以专业教育为重心的观念,正确解读《高等教育法》关于学业标准的条款,建立顺应经济社会发展的教育教学理念,不折不扣地兑现各高校招生简章中专业业务培养目标,才能适应创意产业发展与中国广告产业升级的需要。

Theory of undergraduate teaching subject breakdown Positioning of advertising program category at University in China

Enterprises (advertisers) professional advertising agency business and industrial development is the direction of industrial classification advertis-ing positioning teaching an objective need for a school where the long-term advantages of different disciplines background is advertising based on the inherent teaching position. Location depends on the effectiveness of professional education center concept, correctly interpret the Higher Education Act on the terms of academic standards, the establishment of ed...