| 对网红李子柒的变现模式进行探究分析 |
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| 引用本文： | 吴敏华,路颖,赵贵骞.对网红李子柒的变现模式进行探究分析[J].江苏商论,2021(2). |
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| 作者姓名： | 吴敏华 路颖 赵贵骞 |
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| 作者单位： | ;1.燕山大学经济管理学院 |
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| 摘 要： | 本文首先介绍了网红经济的模式,基于营销理论对网红李子柒的变现模式进行探索。分析大家喜爱李子柒作品的原因,李子柒的个人魅力、作品特色与品牌营销,并对李子柒的发展提出建议。
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| 关 键 词： | 李子柒 网红变现 短视频 |
Exploring and Analyzing the Monetization Mode of Internet Celebrity Li Ziqi |
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| Wu Minhua,Lu Ying,Zhao Guiqian.Exploring and Analyzing the Monetization Mode of Internet Celebrity Li Ziqi[J].Jiangsu Commercial Forum,2021(2). |
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| Authors: | Wu Minhua Lu Ying Zhao Guiqian |
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| Institution: | (School of Economics and Management,Yanshan University,Qinhuangdao,Hebei 066004) |
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| Abstract: | This article first introduces the mode of Internet celebrity economy,and explores the monetization mode of Internet celebrity Li Ziqi based on marketing theory.Analyze the reasons why everyone likes Li Ziqi's works,Li Ziqi's personal charm,work characteristics and brand marketing,and make suggestions for the development of Li Ziqi. |
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| Keywords: | Li Ziqi Internet celebrity realization short video |
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