Firm innovativeness and work-life balance

Assessing firms’ innovativeness is not an easy task. The literature recognises a number of innovativeness indicators. Most of them are technology-based indicators which perform well in high-tech industries but might be ineffective in other industries where patenting is not usual or in which R&D budgets are low or not formalised. In this paper, we critically review previous innovativeness indicators and we propose a new approach to assess firm innovativeness that is based not on the role of technology but on that of people. This new approach focuses on the existence of work-life balance benefits that are connected with motivation, engagement and creativity in the workplace. We argue that this could be an effective complementary means to assess the innovativeness of firms. It could be combined with previously used indicators and might have considerable advantages such as their suitability for application in any kind of firm regardless of its technological profile.