|
|||||
|
|
Product Innovation Management in Spain |
|
| Authors: | Angel Martinez Sanchez Luis Navarro Elola |
| Abstract: | In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities. |
| Keywords: | |