| Strength-weakness-opportunity-threat analysis of making the famous brand of Shanxi |
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| 作者姓名： | SHI Xue-qiao |
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| 作者单位： | School of Economics and Management, North University of China, Taiyuan 030051, China |
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| 基金项目： | This paper is one aehievement of Shanxi Philosophical and Social Science Programs ＂Research on Making Famous Brand in Shanxi＂. |
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| 摘 要： |
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| 关 键 词： | 山西 名牌产品 名牌战略 SWOT分析 优势 劣势 机遇 威胁 |
Strength-weakness-opportunity-threat analysis of making the famous brand of Shanxi |
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| SHI Xue-qiao.Strength-weakness-opportunity-threat analysis of making the famous brand of Shanxi[J].China-USA Business Review,2007,6(3):8-12. |
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| Abstract: | As the background of the famous brand strategy put forward for the first time in Shanxi 11^st Five-year plan, SWOT model will be made use of to analyze the chance, advantage, difficulty and disadvantage of implementing famous brand in Shanxi and bring forth countermeasures to make the surging brand of Shanxi on basis. |
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| Keywords: | Shanxi famous brand strategy SWOT |
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