Reflective and formative metrics of relationship value: Response to Baxter's commentary essay |
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Authors: | Adamantios Diamantopoulos |
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Institution: | aInternational Marketing, Department of Business Administration, University of Vienna, Bruenner Strasse 72, A-1210 Vienna, Austria |
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Abstract: | This article responds to some of the issues Baxter Baxter R., Reflective and formative metrics of relationship value: a commentary essay. Journal of Business Research; 62: 2009.] raises in his recent commentary essay on the special issue of Journal of Business Research (61/12”) on formative indicators. This response shows that poor construct definitions underlie the apparent formative versus reflective controversy and that sound model specifications rest on sound conceptual definitions of the focal construct. |
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Keywords: | Conceptualization Formative Reflective |
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