| 茂名地区移动通讯运营商的渠道现状分析 |
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| 引用本文： | 曾海亮.茂名地区移动通讯运营商的渠道现状分析[J].价值工程,2010,29(23):48-49. |
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| 作者姓名： | 曾海亮 |
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| 作者单位： | 广东石油化工学院,茂名,525000 |
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| 摘 要： | 通过移动通讯运营商的渠道的特点分析,对茂名地区移动通信运营商在渠道现状进行SWOT分析,提出茂名地区移动通讯运营商渠道管理的建议,即对自营渠道实施差异化战略、提高社会渠道忠诚度、打造自有骨干渠道网络。
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| 关 键 词： | 移动通信 渠道 SWOT分析 建议 |
Analysis of the Channel of Maoming Area Mobile Communications Operator |
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| Zeng Hailiang.Analysis of the Channel of Maoming Area Mobile Communications Operator[J].Value Engineering,2010,29(23):48-49. |
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| Authors: | Zeng Hailiang |
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| Institution: | Zeng Hailiang ( Guangdong University of Petrochemical Technology, Maoming 525000, China ) |
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| Abstract: | Though the mobile communication operators of the channel features analysis, this paper conducts SWTO analysis of Maoming mobile communication operators channel status, and puts forward some advice of Maoming mobile communications operator channel management. The advice are implementing proprietary channels implement differentiation strategy to improve social channel loyalty and create their own backbone channel network. |
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| Keywords: | mobile communication channels SWOT analysis recommendations |
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