Fair Trade: Three Key Challenges for Reaching the Mainstream |
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Authors: | Anil Hira Jared Ferrie |
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Institution: | (1) Simon Fraser University, Political Science, 8888 University Drive, Burnaby, BC, V5A 1S6, Canada |
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Abstract: | After nearly 20 years of work by activists, fair trade, a movement establishing alternative trading organizations to ensure
minimal returns, safe working conditions, and environmentally sustainable production, is now gaining steam, with increasing
awareness and availability across a variety of products. However, this article addresses several major remaining challenges:
(a) a lack of agreement about what fair trade really means and how it should be certified; (b) uneven awareness and availability
across different areas, with marked differences between some parts of Europe and North America that reflect more fundamental
debates about distribution; (c) larger questions about the extent of the potential contribution of fair trade to development
under the current system, including limitations on the number and types of workers affected and the fair trade focus on commodity
goods. |
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Keywords: | fair trade international trade social movements coffee consumers development consumption |
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