| 市场营销资源探析 |
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| 引用本文： | 袁泽沛. 市场营销资源探析[J]. 湖北经济学院学报, 2002, 0(2) |
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| 作者姓名： | 袁泽沛 |
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| 作者单位： | 武汉大学商学院 湖北武汉430072 |
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| 摘 要： | 本文在对一般市场营销资源介绍的基础上 ,探讨了营销资源的创新形态。论述了无形资源、社会资源与环境资源三种资源形态 ,并对这三种资源的现实表现作了描述分析
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| 关 键 词： | 市场营销 市场营销资源 无形资源 |
A Probe into the Marketing Resources |
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| YUAN Ze pei. A Probe into the Marketing Resources[J]. Journal of Hubei University of Economics, 2002, 0(2) |
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| Authors: | YUAN Ze pei |
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| Abstract: | This article aims to explore the resources in marketing practice that play a very important role in the field of marketing.The author tries to explore the problem of resource in the eye of marketing research.Based upon the analysis on the foundational resource,the author tries to study three kinds of resources,which are intangible resource,social resource and circumstance resource. |
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| Keywords: | marketing marketing resource intangible resource |
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