Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States |
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| Authors: | Dana-Nicoleta Lascu Lalita A. Manrai Ajay K. Manrai Ryszard Kleczek |
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| Affiliation: | aDepartment of Marketing, Robins School of Business, University of Richmond, One Gateway Road, Richmond, VA 23173, USA;bDepartment of Marketing, College of Business and Economics, University of Delaware, Newark, DE 19716, USA;cDepartment of Marketing, Wroclaw University of Economics, Marketing Institute, ul. Komandorska 118/120, 53-345 Wrocław, Poland |
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| Abstract: | This study compares between firms in the US mature market economy and in the Polish transitional economy. The study found that Poland's past as a planned economy may continue to hinder interdepartmental connectedness and act as an obstacle to firms in adopting a market orientation. According to the study, for Polish firms, there is less shared information and cooperation across departments, and less shared responsibility for departmental tasks, compared to US firms. The status of marketing in Poland remains that of a junior department, subordinate to influences from functional areas such as finance and accounting, which directed production in the former planned economy. The study supports the hypothesis that Polish firms have lower interdepartmental connectedness than US firms and finds strong support for the relationship between interdepartmental connectedness and firm performance. |
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| Keywords: | Comparative international management Emerging markets International marketing management Market orientation |
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