论出版企业资本运营的风险和防范 |
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引用本文: | 董迎春.论出版企业资本运营的风险和防范[J].江苏市场经济,2011(4):18-20,73. |
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作者姓名: | 董迎春 |
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作者单位: | 江苏凤凰出版传媒集团有限公司,江苏南京210009 |
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摘 要: | 资本运营是出版企业生存发展的机遇和源泉,但在资本运营过程中,也存在政策风险、决策风险、财务风险和经营风险。资本运营是一项系统性工程,要改善资本运营的外部环境,优化企业的资本结构,健全企业内部资本运营的管理制度,建立财务风险预警系统,打造高素质资本运营人才队伍,为资本运营的顺利开展提供保障,从而降低资本运营风险。
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关 键 词: | 出版企业 资本 运营 管理 |
On Capital Operation Risk and Precaution of Publish Enterprises |
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Authors: | DONG Ying-chun |
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Institution: | DONG Ying-chun (Jiangsu Phoenix Publishing And Media Group Co.,Ltd,Nanjing 210009,Jiangsu,China) |
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Abstract: | Capital operation is the publishing enterprise's survival and development opportunities and source,but in the process of capital operation,there exist policy risk,decision-making risk,financial risk and operational risk.The capital operation is a systematic engineering to improve the capital operation,to optimize the external environment of the enterprise's capital structure,to perfect the enterprise's internal capital operation management system,to establish the financial risk pre-warning system,to make high quality talent team,to provide security for smooth development of the capital operation and to reduce the risk in capital operation. |
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Keywords: | publishing enterprise capital operation management |
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