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关于“让员工成为活品牌”的几点反思
引用本文:黄绍平. 关于“让员工成为活品牌”的几点反思[J]. 广东农工商职业技术学院学报, 2008, 24(4): 58-61
作者姓名:黄绍平
作者单位:广东农工商职业技术学院,商务系,广东,广州,510507
摘    要:该文以酒店服务技能为切入点,探讨了“让员工成为活品牌”的内在路径——身心健康、举止得体与勤奋好学,即通过员工主动自觉地提升服务技能,培养坚忍不拔的意志,百折不挠的精神,强健的身体,随机应变的机智和精益求精的心态。强调只有主动夯实了这些隐形技能基础,员工才能真正成为“活品牌”,企业才能实现决策愿景,基业长青。

关 键 词:酒店  服务  品牌

Several Reconsidering on Creating the Living Brands
HUANG Shao-ping. Several Reconsidering on Creating the Living Brands[J]. Journal of Guangdong AIB Polytechnic College, 2008, 24(4): 58-61
Authors:HUANG Shao-ping
Affiliation:HUANG Shao-ping(Guangdong AIB Polytechnic College,Guangzhou 510507,China)
Abstract:This article discussed the intrinsic way about Creating the living brands,healthy and dignified demeanor,skills,indomitable will and indomitable spirit,strong physic-ally,resourcefulness and ingenuity and excellence of mind.It stressed that only by doing the stealth skills based initiative,the staff can truly become a living brand.Enterprises can make decisions vision Everlasting.
Keywords:hotel  service  brand  
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