Entrepreneurship: From motivation to start-up

The goal of this article is to reveal the origins of entrepreneurial motivation and to identify the logics of action (entrepreneurial projects) associated with each dimension of this attitude. The study looks to answer the following questions: What needs are at the beginning of a business, what are their intensities, and to what extent does entrepreneurial motivation influence projects? Using questionnaires answered by entrepreneurs who have just created their business, we evaluate the characteristics of entrepreneurial motivation (needs and their intensities), identify the antecedents liked to this attitude, and isolate the entrepreneur logics of action (imitation, innovation–adventure, reproduction, and innovation–valorisation). This study is supported by a theoretical framework that is the result of research on motivation and entrepreneurship. A series of causal relations are isolated and then tested. Analysis enables an ensemble of conclusions to be drawn on entrepreneurial motivation. Pathways of motivation lead to logics of action linked to innovative projects and explain the phenomenon of reproduction (or imitation) found in some entrepreneurs. Development objectives and a need for personal independence are identified at the beginning stages of entrepreneurial planning. Creators hope that their business will bring tangible financial and material results. Entrepreneurs are conscious that they must make a commitment across a range of dimensions for their organisation (managerial, commercial, etc.). In their quest for valorisation, entrepreneurs take risks, exploiting advantageous business contexts, thanks to their competences, and show a need for creativity. These two dimensions (competences and creativity) are associated with the objective of independence. The logic of reproduction is characterised by self-confidence (locus of control) and responds to the objective of business development.