| 物流企业品牌忠诚度的培育策略探讨 |
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| 引用本文： | 黄尚坤.物流企业品牌忠诚度的培育策略探讨[J].企业技术开发,2011(21). |
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| 作者姓名： | 黄尚坤 |
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| 作者单位： | 广西大学行健文理学院; |
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| 摘 要： | 文章在对物流企业品牌忠诚度进行概述的基础上,就其建设现状和衡量标准及影响因素进行了分析,提出了培育物流企业品牌忠诚度的对策建议。
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| 关 键 词： | 物流企业 品牌忠诚度 培育 |
Discussion on strategy of cultivation for logistics enterprise brand loyalty |
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| HUANG Shang-kun.Discussion on strategy of cultivation for logistics enterprise brand loyalty[J].Technological Development of Enterprise,2011(21). |
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| Authors: | HUANG Shang-kun |
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| Institution: | HUANG Shang-kun (Guangxi University Xingjian College of Science and Liberal Arts,Nanning,Guangxi 530004,China) |
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| Abstract: | This article briefly summarized logistics enterprise brand loyalty as basis,analyzed its current situation,reference point and impact factors and proposed countermeasure and suggestion of cultivation for logistics enterprise brand loyalty. |
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| Keywords: | logistics enterprise brand loyalty cultivation |
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