| 现代酒店连锁经营优势及其运行策略探讨 |
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| 引用本文： | 张玮.现代酒店连锁经营优势及其运行策略探讨[J].企业技术开发,2011(21). |
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| 作者姓名： | 张玮 |
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| 作者单位： | 郑州旅游职业学院; |
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| 摘 要： | 文章首先介绍了现代酒店连锁经营的背景,然后阐述了其经营的优势,剖析了其经营形式和运行模式,并就做好现代酒店连锁经营的具体策略进行了探讨。
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| 关 键 词： | 现代酒店连锁经营 优势 运行策略 |
Discussion on advantages and operation strategies of modern hotel chain management |
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| ZHANG Wei.Discussion on advantages and operation strategies of modern hotel chain management[J].Technological Development of Enterprise,2011(21). |
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| Authors: | ZHANG Wei |
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| Institution: | ZHANG Wei (Zhengzhou Tourism College,Zhengzhou,Henan 450009,China) |
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| Abstract: | This paper first introduces the background of modern hotel chain management,followed by the advantages described its operation,analysis of form and operation of its business model,and to make a modern hotel chain specific strategies were discussed. |
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| Keywords: | modern hotel chain management advantage operation strategy |
| 本文献已被 CNKI 等数据库收录！ |
