| 高职院校市场营销专业校内实训基地建设探讨 |
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| 引用本文： | 黄乔. 高职院校市场营销专业校内实训基地建设探讨[J]. 企业技术开发, 2011, 0(21) |
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| 作者姓名： | 黄乔 |
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| 作者单位： | 广西工商职业技术学院; |
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| 摘 要： | 文章以广西工商职业技术学院为例,分析了其建立市场营销专业校内实训基地的必要性,并就广西工商职业技术学院建立市场营销专业校内实训基地的原则、内容、目标、步骤以及措施展开了探讨。
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| 关 键 词： | 高职院校 市场营销专业 校内实训基地建设 |
Discussion on the construction of training base in the campus of marketing major in higher vocational colleges |
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| HUANG Qiao. Discussion on the construction of training base in the campus of marketing major in higher vocational colleges[J]. Technological Development of Enterprise, 2011, 0(21) |
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| Authors: | HUANG Qiao |
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| Affiliation: | HUANG Qiao (Guangxi Institute of Business Technology,Nanning,Guangxi 530003,China) |
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| Abstract: | Taking Guangxi Institute of Business Technology as example,this paper analysis the necessity of establishing raining base in the campus of marketing major,and discusses on the principles,contents,objectives,steps and measures. |
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| Keywords: | higher vocational colleges marketing major construction of training base in the campus |
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