| 电视真人秀节目中的隐性营销传播模式 |
| |
| 引用本文： | 蒋亦斌. 电视真人秀节目中的隐性营销传播模式[J]. 企业活力, 2009, 0(7) |
| |
| 作者姓名： | 蒋亦斌 |
| |
| 作者单位： | 天津商业大学,天津,300134 |
| |
| 基金项目： | 天津商业大学青年科研培育基金 |
| |
| 摘 要： | 随着电视真人秀节目的流行,其营销传播价值日益突显。其中的隐性营销传播,避免了观众跳过和忽略传统的电视营销传播方式的缺陷,能获得更好的营销和传播效果。针对电视真人秀节目元素的特点,本文在对其核心节目元素分析的基础上,结合电视真人秀节目的分类,提出并分析了相应的真人秀节目隐性营销传播模式。
|
| 关 键 词： | 电视真人秀 隐性营销传播 节目元素 |
On Implicit Marketing Communication Model in Reality TV |
| |
| Jiang Yi-bin. On Implicit Marketing Communication Model in Reality TV[J]. Enterprise Vitality, 2009, 0(7) |
| |
| Authors: | Jiang Yi-bin |
| |
| Abstract: | Along with the prevalence of Reality TV,its value on marketing communication has been apparent.The implicit marketing communication in it can avoid the defect of audiences' skipping and neglecting marketing information by traditional marketing manner in TV programs,so it can obtain better marketing and communication effectiveness.This paper,based on the analysis of core program elements of Reality TV,directing at their characteristic and connecting with program classification,proposes and analyzes relevant implicit marketing communication models of Reality TV. |
| |
| Keywords: | Reality TV implicit marketing communication program elements |
| 本文献已被 万方数据 等数据库收录！ |
|
