| 由双汇事件浅谈品牌危机 |
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| 引用本文： | 刘爱萍.由双汇事件浅谈品牌危机[J].价值工程,2011,30(23):99-100. |
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| 作者姓名： | 刘爱萍 |
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| 作者单位： | 山东工商学院,烟台,264005 |
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| 摘 要： | 伴随着社会的高速发展,经济市场的竞争也变得异常激烈。我国对品牌危机意识还不是很强,缺乏科学合理的危机管理系统。故品牌危机管理应得到企业重视。
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| 关 键 词： | 品牌 品牌危机 品牌危机管理 品牌危机处理 |
Discussion on Brand Crisis by the Shuanghui Event |
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| Liu Aiping.Discussion on Brand Crisis by the Shuanghui Event[J].Value Engineering,2011,30(23):99-100. |
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| Authors: | Liu Aiping |
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| Institution: | Liu Aiping(Shandong Institute of Business and Technology,Yantai 264005,China) |
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| Abstract: | With the rapid development of the society,the competition of economic market is becoming fierce.But brand crisis awareness is still weak and lack of scientifically reasonable crisis management system.So enterprise should pay attention to brand crisis management. |
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| Keywords: | brand brand crisis brand crisis management brand crisis handling |
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