| 运用创新抵制理论探究智能便座之发展困境 |
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| 引用本文： | 艾铮.运用创新抵制理论探究智能便座之发展困境[J].价值工程,2011,30(23):45-46. |
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| 作者姓名： | 艾铮 |
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| 作者单位： | 河南理工大学经管学院,焦作,454003 |
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| 摘 要： | 智能便座产品已经进入国内市场十几年了,并没有被消费者广泛接受。文章运用创新抵制理论探讨消费者抵制智能便座产品的来源因素,并为其市场发展提出相应的营销建议。
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| 关 键 词： | 智能便座 创新抵制 营销建议 |
Examining the Dilemma of Microcomputer Shower Toilet by Adopting Innovation Resistance Theory |
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| Ai Zheng.Examining the Dilemma of Microcomputer Shower Toilet by Adopting Innovation Resistance Theory[J].Value Engineering,2011,30(23):45-46. |
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| Authors: | Ai Zheng |
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| Institution: | Ai Zheng(School of Economics and Management,Henan Polytechnic University,Jiaozuo 454003,China) |
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| Abstract: | Microcomputer shower toilet has entered the domestic market for more than ten years,but it is not widely accepted by the consumer.This thesis applies innovation resistance theory to discover the factor of consumers accepting microcomputer shower toilet and puts forward some marketing suggestions for its market development. |
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| Keywords: | microcomputer shower toilet innovation resistance marketing suggestions |
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