丽江束河古镇乡村旅游实证分析

本文着重选取丽江束河古镇乡村旅游经营实体、员工、客源等作为调查对象,获得较全面的第一手资料,多角度地对这些资料进行分析,找出丽江束河古镇乡村旅游存在的问题,对丽江农村城镇化、新农村建设具有一定的指导意义。

Empirical Analysis of Rural Tourism of Shuhe Ancient Town of Lijiang

This article focused on selecting rural tourism of business entities,employees,tourists,etc.of Shuhe Ancient Town of Lijiang as the survey object,obtained a more comprehensive first-hand data,made multi-angle analysis of these data,and found out the problems of rural tourism of Shuhe Ancient Town of Lijiang,which have a certain significance to rural urbanization in rural areas of Lijiang and the new rural construction.