Cash Marketing Styles and Performance Persistence |
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| Authors: | Lewis T Cunningham III B Wade Brorsen Kim B Anderson |
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| Institution: | Lewis T. Cunningham III is a former graduate student, B. Wade Brorsen is a regents professor and Jean &Patsy Neustadt chair, and Kim B. Anderson is Charles A. Breedlove professor and extension economist, Department of Agricultural Economics at Oklahoma State University. |
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| Abstract: | Much agricultural economics research has been dedicated to determining the best time for producers to sell their commodities. Unlike this past research, we look at how producers actually sell commodities. The extent to which producers display an active or mechanical marketing style is measured using individual farmer sales. The activeness of a producer's marketing strategy is measured by how much the timing of their strategy varies from year to year. Results show no relationship between activeness and net prices received. Furthermore, the results show no evidence of performance persistence by individual producers. |
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| Keywords: | cash markets marketing styles performance persistence storage wheat |
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