| 我国连锁企业经营策略的整合 |
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| 引用本文： | 岳琳.我国连锁企业经营策略的整合[J].南京财经大学学报,2004(2):33-35,54. |
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| 作者姓名： | 岳琳 |
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| 作者单位： | 南京财经大学营销与物流管理学院 江苏 |
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| 摘 要： | 现代商业的竞争愈来愈激烈，为了在竞争中求生存求发展，连锁经营模式已成为现代商业经营成功的最佳模式之一，其最大优点在于其规模效应。本文主要论述国内连锁超市可以通过企业间的互动性发展、连锁经营体系等经营策略进行整合，使企业在竞争中不断地取得优势。
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| 关 键 词： | 连锁企业 互动性 原则 连锁经营体系 整合 |
Managing Strategy's Comforming of Supermarkets in China |
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| YUE Lin.Managing Strategy''''s Comforming of Supermarkets in China[J].Journal of Nanjing University of Finance and Economics,2004(2):33-35,54. |
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| Authors: | YUE Lin |
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| Abstract: | The competition between modem business is getting more and more drastic. The pattern of chain managment hes already become the best pattern of modern business management, since it has an advantage of scale effect. The essay ex-pounds that China's chain comprations must adjust themselves to survive by means of interacting, managing peinciples and the system of chain corporations' management. |
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| Keywords: | chain corporrtions interaction principles the system of chain corporations' management conformity |
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