Trademarks,market power,and information |
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Authors: | Robert Feinberg |
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Abstract: | This paper examines the advantages of market power acquired or maintained through trademark. Without denying the benefits to consumers of trademark protection, several objections to trademark-based dominant positions are raised:-1- the possibility that in certain cases the social benefits are less than the sum of private benefits, and less than the social costs, of trademark protection;-2- the link between trademarks and incorrect perceptions of quality differentials; and-3- certain problems which may arise in tying two trademarked products. |
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