| 齐齐哈尔市房地产市场细分优化分析 |
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| 引用本文： | 王强,穆久顺.齐齐哈尔市房地产市场细分优化分析[J].哈尔滨商业大学学报(社会科学版),2009(1). |
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| 作者姓名： | 王强 穆久顺 |
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| 作者单位： | 1. 哈尔滨商业大学,黑龙江,哈尔滨,150028
2. 东北农业大学,黑龙江,哈尔滨,150030 |
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| 摘 要： | 进行准确的市场细分从而锁定目标市场是齐齐哈尔市房地产企业楼盘畅销的先决条件.作者运用层次细分模型结合系统聚类分析法,对齐齐哈尔房地产市场细分中的细分变量进行了分类和筛选,并针对市场特点得出了具有普遍适用性的细分变量,在进行聚类分析时使用了SPSS,使计算过程更快捷,结果更为清晰、明了.
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| 关 键 词： | 房地产 市场细分 优化 |
A Research on Optimization of Real Estate Market Segmentation in Qiqihar |
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| WANG Qiang,MU Jiu-shun.A Research on Optimization of Real Estate Market Segmentation in Qiqihar[J].Journal of Harbin University of Commerce:Social Science Edition,2009(1). |
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| Authors: | WANG Qiang MU Jiu-shun |
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| Institution: | 1.Harbin University of Commerce;Harbin 150028;China;2.Northeast Agricultural University;Harbin 150030;China |
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| Abstract: | It would be the precondition for real state business in Qiqihar to identify the target market,if they did accurate market segmentation first.The paper has classified and filtered the subdivision variable of te residence market in Qiqihar by using the method of level subdivision model and system cluster analysis.In succession,the paper sums up certain unuersial subdivision variable for purpose of subdividing the real estate market and describing the characteristic of every subdivision maket.When doing the cl... |
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| Keywords: | real estate market segmentation optimization |
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