湖南省农业电子商务发展研究

湖南是农业大省，要推动湖南传统农业向现代农业转变就必须进行农业信息化建设，建立农业电子商务平台是农业信息化发展的新方向，也是开拓农产品网络市场的有效途径。湖南农业信息化建设和农业电子商务平台建设已取得一定成绩，但仍有不少问题亟待解决。本文采用数据分析和比较分析的方法，结合目前湖南农村网络信息应用水平以及农业电子商务发展概况，分析指出农村网络信息技术普及程度低、农民缺乏电子商务的认知度、农产品生产不集中、物流配送不能满足需求是阻碍湖南农业发展电子商务的重要因素，提出要把握“数字湖南”建设的重大机遇，实现农产品标准化生产、打造湖南统一的农产品专业物流网络体系、充分发挥政府职能等，从而实现湖南省信息化与农业现代化同步发展的目标。

On the Development of Agricultural E-commerce in Hunan

Hunan is a major agricultural province. If we want to promote its traditional agriculture to modem one,to develop agricultural informatization is a must. The agricultural e-commerce is not only a trend for agricultural informatization, also an effective way to explore network markets of agricultural products. The construction of agricultural informatization and agricultural e-commerce has gained some progress, but there are still many problems to be solved. By using data analysis and comparative analysis, and considering the current state of the application of network information and the development of agricultural e-commerce, this paper indicates that the popularity of network IT in rural areas is low, farmers lack awareness of e-commerce, agricultural production scatters, and the backword logistics is a barrier to the development of e-commerce, and proposes that we should seize the golden opportunity of developing ＂digital Hunan＂ to achieve standardized production of agricultural products, create a professional logistics network system for unified agricultural products in Hunan, and give full play of government functions, so as to achieve simultaneous development of Hunan informatization and agricultural modemization.