THE PRICE EFFECT OF ELIMINATING POTENTIAL COMPETITION: EVIDENCE FROM AN AIRLINE MERGER* |
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Authors: | JOHN KWOKA EVGENIA SHUMILKINA |
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Affiliation: | 1. Northeastern University, Department of Economics, 360 Huntington Ave., Boston, Massachusetts 02115 U.S.A. e‐mail:j.kwoka@neu.edu;2. Northeastern University, Department of Economics, 360 Huntington Ave., Boston, Massachusetts 02115 U.S.A. e‐mail:e.shumilkina@neu.edu |
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Abstract: | This paper analyzes the gain in pricing power that a firm achieves by merging with a potential competitor in its market. Using pricing data for the merger of USAir and Piedmont, empirical analysis finds that prices rose by 5.0 to 6.0 per cent on routes that one carrier served and the other was a potential entrant. This was more than half the increase on routes where the two carriers had been direct competitors. Other important factors included carrier size, market concentration, incumbent's identity and the potential entrant's presence at one or both endpoints. |
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