构建销售物流和谐的监控管理体系

在市场驱动型态下,市场营销和销售物流呈现有机分离的状态,限于实践经验的缺失,业界往往混淆二者之间的管理范围,从而使企业不能保证精耕细作市场,最大程度地满足顾客的需要.文章通过界定市场营销和销售物流在企业实践中的不同,提出了销售物流应该在市场营销的指导下,构建和谐的监控管理体系,进而配合市场营销管理并提高其绩效.

The Establishment of Harmonious Monitoring Management System on Sales Logistics

On the condition of Market-driven mode,marketing and sales logistics are separated organically.Limited to the short of practical experience,the industry is often confused about their individual management scope only not to guarantee the operation of market's intensive cultivation,thus the needs of customers can not be satisfied.In this article,the difference between marketing and sales logistics is clearly distinguished from their operation of enterprises'practice.Under the guidance of marketing,the sales l