The Valuation of the IJmeer Nature Reserve using Conjoint Analysis

This paper describes an application of conjointanalysis. The subject of the valuation study isthe IJmeer nature reserve, which will be partlydestroyed when the new residential area IJburgis built. This paper addresses the followingquestion: ‘What is the extent of the loss ofgreen and recreational values?’. In this study,the conjoint analysis consists of threedifferent analyses based on a three-piecevaluation question. The respondents are askedto subsequently rank, mark and indicate theacceptability of a set of six cards.