高等学校公共关系宣传初探

要塑造高等学校良好的社会形象,必须有效地全方位地开展公共关系宣传,形成良好的社会舆论。首先要有全新适应社会主义市场经济发展客观要求的“以我为主”和“扩张性传播”的新观念;其次要有一套遵循公共宣传规模的科学宣传技巧;第三要充分运用新闻策划、广告创意等手段,以求得公共关系宣传的最佳效果,从而营造一个有利于高等学校健康快速发展的舆论环境。

On Public Relationship of Colleges and Universities

To mould the stature of college and universities, public relationship should be overall developped. The first thing is to possess the new ideas of self-oriented and extended dissmination to meet the needs of socialism market economy. The second thing is to have a good command of public relationship skills. The third thing is to fully use methods of news plotting and advertis-ment design to achieve best results of public relationship.