| 基于关系营销的供应链产品客户协同开发研究 |
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| 引用本文： | 陆克斌,余国锋.基于关系营销的供应链产品客户协同开发研究[J].商品储运与养护,2011(1). |
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| 作者姓名： | 陆克斌 余国锋 |
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| 作者单位： | 安徽新华学院商学院; |
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| 基金项目： | 安徽省人文社科项目《基于SEM的客户化供应链产品开发知识协同研究》(项目编号:2010sk526) |
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| 摘 要： | 关系营销是供应链企业有效应对国内外产品开发市场竞争的必然选择。从关系营销的发展和作用入手,提出关系营销下的供应链产品客户协同开发策论,以期达到满足供应链企业发展和客户需求的双赢。
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| 关 键 词： | 关系营销 供应链 客户 |
Study of Customization Collaboration to Product Development in Supply Chain Based on Relationship Marketing |
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| LU Ke-bin,YU Guo-feng.Study of Customization Collaboration to Product Development in Supply Chain Based on Relationship Marketing[J].Storage Transportation & Preservation of Commodities,2011(1). |
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| Authors: | LU Ke-bin YU Guo-feng |
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| Institution: | LU Ke-bin,YU Guo-feng(Anhui Xinhua University,commercial college,Hefei 230088,China) |
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| Abstract: | Relationship marketing is the inevitable choice to cope with domestic and international market competition for supply chain industry effectively.From development and function of relationship marketing,it gives countermeasure of customization collaboration to product development in supply chain based on relationship marketing,to get win-win between the development of supply chain business enterprise and customer's demanding. |
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| Keywords: | relationship marketing supply chain customer |
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