基于中国—东盟博览会背景下南宁市旅游业发展对策研究

中国—东盟博览会永久落户南宁为南宁市旅游业发展带来了前所未有的机遇。然而,当前南宁市与东盟各国旅游交通不便、出入境手续繁琐、旅游产品开发粗放、旅游客源市场开发力度不强、旅游目的地形象设计模糊和旅游信息网络不健全等因素制约了南宁市旅游业的发展。文章认为,应通过加大国际国内旅游客源市场开发力度,实施＂一城三都＂品牌战略,建设民族特色景观、精品景点和精品路线,加强旅游市场软环境建设,发展会展商务旅游,优化产业结构、完善旅游产品体系,加强区域旅游合作和加大旅游宣传力度等措施,促进南宁市旅游业的发展。

On the Nanning Tourism Development Strategy Based on China-ASEAN Expo

China-ASEAN Expo brought great opportunities for the development of tourism in Nanning.However,there are problems such as weak traffic conditions,complex exit and entry procedures,low quality of tourism products,small market,unclear tourism destination and the less-developed tourism information network in the development of Nanning tourism.This paper considers that we should promote the tourist resource market domestic and abroad,implement the brand strategy,build the national featured viewpoint,optimize the tourism market,enforce business tourism,optimize the industrial structure and the system of tourism products,enforce regional cooperation and promote Nanning,so as to make a rapid development of Nanning tourism.