我国饭店集团发展条件浅析

中国入境旅游规模的不断扩大与国内游的快速发展,使得中国饭店业的发展具有广阔的市场前景。与此同时,国内饭店业的激烈竞争与国外饭店集团的进入使得我国饭店的发展又面临着前所未有的挑战。本文从我国饭店业的现状出发,从本质上阐明了饭店集团的含义和我国饭店集团构成的种类,分析了建设饭店集团销售与预订网络的必要性,论述了品牌对于饭店集团的功能以及饭店集团建设品牌的方法,同时强调人才在饭店集团化进程中的重大意义。

Superficial analysis on the developing conditions of China's hotel group

With the continuous expansion of China's inbound tourism and the rapid development of its do- mestic travel,China's hotel industry has bright prospect with broad market.At the same time,domestic hotel industry's development faces unprecedented competitive challenges with foreign hotel groups.This article starts with the actual situation of China's hotel group industry,essentially explains the meaning of hotel group and the types of China's hotel group,analyzes the necessity of setting up the marketing and booking network,discusses the function of hotel group's brand and the approach of creating a brand,meanwhile emphasizes the important signifi- cance of talent in the hotel group.