| 现代消费者教育:构建企业竞争优势的新途径 |
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| 引用本文： | 颜进,王峰.现代消费者教育:构建企业竞争优势的新途径[J].企业技术开发,2004,23(4):41-43. |
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| 作者姓名： | 颜进 王峰 |
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| 作者单位： | 湘潭大学商学院 湖南湘潭411105
(颜进)，湘潭大学商学院 湖南湘潭411105(王峰) |
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| 摘 要： | 随着国内竞争的国际化,技术转移和扩散的速度越来越快,企业可以在全球范围内进行采购和布点,传统的竞争优势逐渐成为市场可获得性资源,企业面临竞争优势弱化的危险,而现代消费者教育,却可以成为构建企业竞争优势的新途径。
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| 关 键 词： | 消费者教育 竞争优势 |
| 文章编号： | 1006-8937(2004)04-0041-03 |
| 修稿时间： | 2003年12月18 |
Modern consumers' education:the new method of constructing enterprises' competitive advantage |
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| YAN Jin,WANG Feng.Modern consumers'''' education:the new method of constructing enterprises'''' competitive advantage[J].Technological Development of Enterprise,2004,23(4):41-43. |
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| Authors: | YAN Jin WANG Feng |
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| Abstract: | With the internalization of domestic competition, the speed of the transferring and diffusing of techniques is faster and faster. Enterprises can purchase materials and select firms' sites grobe. The advantages of traditional competition have become the acquired resources, and enterprises are facing the danger of the weakening on competition advantages. However, modern consumers' education can become the new method of constructing enterprises' competition advantage. |
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| Keywords: | consumers' education competition advantage |
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