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Consumers’ prepurchase satisfaction with the attributes and information of food labels |
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| Authors: | Nadia van der Colff Daleen van der Merwe Magdalena Bosman Alet Erasmus Susanna Ellis |
| Affiliation: | 1. African Unit for Transdisciplinary Health Research, North‐West University, Potchefstroom, South Africa;2. Department of Consumer Science, University of Pretoria, Pretoria, South Africa;3. Statistics and Operational Research, North‐West University, Potchefstroom, South Africa |
| Abstract: | |
| Keywords: | Consumer satisfaction expectancy (dis)confirmation paradigm food label prepurchase evaluation product choice |