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Deregulation and globalization of airlines
Authors:Ravi Ramamurti  Ravi Sarathy
Affiliation:1. Associate Professor of Business Administration , Northeastern University;2. Professor of Business Administration , Northeastern University
Abstract:Although the airline industry has contributed to the globalization of the world economy, it is itself one of the least globalized sectors. This article identifies the governmental policies that have contributed to that outcome, and the economic and political forces that have gradually eroded regulatory barriers to competition and globalization in the last ten to fifteen years. Based on their airline industry policies in the mid-1990s, countries are classified as efficiency seekers (e.g., the United States), late reformers (e.g., Germany), and shelter providers (e.g., France), with the first embracing deregulation and globalization, the second adopting those policies somewhat slowly and reluctantly, and the third continuing to resist them in every possible way. Using Porter's “diamond” of international competitiveness, the article then explores the interaction of country characteristics and government policies to shape the competitiveness of U.S. and European airlines. The article concludes that, as a group, U.S. airlines are quite competitive, whereas in Europe the situation varies greatly between efficiency-seeking countries, such as the United Kingdom and the Netherlands, whose airlines have become very competitive, and shelter-providing countries, such as France, Italy, and Spain, whose airlines continue to be plagued by high costs and poor service. Because first-mover advantages can be significant as the airline industry globalizes, countries that postpone reforms are likely to find that the passage of time makes it harder to make their airlines internationally competitive, not merely in terms of cost but also in terms of nonprice dimensions, such as quality, service, and reliability.
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