Yet another look at temporal aggregation in diffusion models of first-time purchase |
| |
Authors: | Marielle Non Philip Hans Franses Claudia Laheij Tijs Rokers |
| |
Institution: | a Econometric Institute, School of Economics, Erasmus University Rotterdam, Rotterdam, The Netherlands;b Department of Marketing and Organization, School of Economics, Erasmus University Rotterdam, Rotterdam, The Netherlands |
| |
Abstract: | This paper gives yet another look at the impact of temporal aggregation on the parameter estimates for the familiar Bass diffusion model. It is shown that aggregation leads to larger values of the innovation parameter p and that it is leads to smaller values of the imitation parameter q, at least in theory. The last finding is in contrast with the results in Technological Forecasting and Social Change 51 (1996) 265]. We use simulation experiments to substantiate our results. |
| |
Keywords: | Bass diffusion model Temporal aggregation |
本文献已被 ScienceDirect 等数据库收录! |