多元化经营的风险点

为了澄清一些认识上的误区,本文借鉴国内外成功与失败的经验教训,从实际情况出发,充分考虑并论证了多元化经营可能带来的种种风险;企业在运用这一经营战略时,应当冷静、理智、慎重,要特别注重分析国家的产业政策、宏观经济环境、竞争态势和未来业务前景,要对新领域的内外环境和主客观条件进行分析评估,充分把握多元化经营的风险点,建立相应的风险防范机制,并把增强核心竞争力作为企业多元化经营的第一目标。

Diversified operation's risk point

In order to defecate the mistakes on diversification strategy, the article uses the internal and overseas cases of success and failure, analyzes and demonstrates the risks of diversification strategy. Before actualizing diversification strategy, a company should be collected, advisable and cautious, should pay attention to the national industry policy, macro - economy environment, competitive status, analyze the operation foreground, evaluate the new business internal and external surroundings, and should grasp the risk point and establish the risk defending mechanism. A company also should regard strengthening competitiveness as the first target in actualizing the diversification strategy.