| 入世后石油化工市场广告竞争的理论分析 |
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| 引用本文： | 李昂. 入世后石油化工市场广告竞争的理论分析[J]. 石油化工技术经济, 2001, 17(1): 45-48 |
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| 作者姓名： | 李昂 |
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| 作者单位： | 华东理工大学!上海，200237 |
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| 摘 要： | 应用成熟的市场经济理论，论述了入世后我国的石油化工企业参与广告竞争的必要性，以及如何避免过度广告带来的资源浪费。
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| 关 键 词： | WTO 石油化工行业 广告竞争 市场竞争 |
A Theoretical Analysis of Advertisement Competition in Petrochemical Market after Entry to WTO |
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| Li Ang. A Theoretical Analysis of Advertisement Competition in Petrochemical Market after Entry to WTO[J]. Techno-Economics in Petrochemicals, 2001, 17(1): 45-48 |
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| Authors: | Li Ang |
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| Abstract: | With matured theory of market economy,this paper discusses and describes the necessity of participating in advertisement competition for petrochemical market after the entry to WTO,and how to avoid resource waste resulted from excessive advertisement. |
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| Keywords: | WTO petrochemical industry advertisement competition theoretical analysis |
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