制造企业服务化转型：服务化悖论归因与平台化策略

服务化悖论是制造企业实施服务化转型战略的主要障碍。从外部驱动因素和内部保障机制两个方面分析制造企业服务化的价值创造机理,认为服务化悖论归因于转型过程中存在供需认知错位、企业资源稀缺、组织结构刚性和组织管理惰性等现实问题。在“互联网+”背景下,平台化策略成为解决制造企业服务化悖论的有效手段,通过供给侧平台整合资源能力、需求侧平台聚集市场需求,以及混合式平台打造生态系统,核心制造企业、产品/服务要素提供商、潜在利益相关者和客户之间可依托平台机制相互协同,实现价值共创,从而提升服务化转型的价值创造空间,促进服务化转型成功。

Service Transformation of Manufacturing Enterprises: Attribution of ServitizationParadox and Platformization Strategy

The servitization paradox is the main obstacle for manufacturing enterprises to implement the service transformation strategy.The value creation mechanism of service manufacturing enterprises is analyzed from the two aspects of external driving factors and internal guarantee mechanism, and it is believed that the servitization paradox is due to the practical problems such as cognitive dislocation of supply and demand, scarcity of enterprise resources, rigidity of organizational structure and inertia of organizational management in the process of transformation. In the context of "Internet +", the platform strategy has become an effective means to solve the servitization paradox of manufacturing enterprises. Resourcesand capabilities can be integrated through the supply side platform, market demands can be gathered though the demand side platform, and an ecosystem can be builtthough the hybrid platform. Core manufacturing enterprises, product/service factor providers, potential stakeholders and customers cooperate with each other relying on the platform mechanism to achieve value co-creation, so as to enhance the value creation space for servitization transformation and promote the success of servitization transformation.