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制造业企业参与工业互联网平台行为策略的演化博弈分析
引用本文:郭俊一,吴丽娜,张雪飞. 制造业企业参与工业互联网平台行为策略的演化博弈分析[J]. 科技和产业, 2022, 22(12): 258-264
作者姓名:郭俊一  吴丽娜  张雪飞
作者单位:广州华商学院 管理学院, 广州 511300;广州商学院 管理学院,广州 510700
摘    要:制造业企业“上云上平台”是推动中国制造业转型升级的重要落地途径。针对当前制造业企业参与工业互联网平台程度低的问题,运用演化博弈理论构建政府、工业互联网平台、制造业企业之间的演化博弈模型,对制造业企业参与工业互联网平台行为的渐进稳定性进行分析,运用MATLAB软件仿真重要的决策变量对制造业企业参与行为的影响。研究结果表明,制造业企业选择接入工业互联网平台策略的概率与接入工业互联网平台的附加收益、不接入时的机会损失正相关,与接入工业互联网平台的风险损失负相关。最后,提出促进制造业企业接入工业互联网平台行为的对策建议。

关 键 词:制造业企业  工业互联网平台  演化博弈

Evolutionary Game Analysis of the Behavior Strategy of Manufacturing Enterprises Participating in Industrial Internet Platform
Abstract:Participating in cloud platform is one of the important implemented approaches to promote transformation and upgrading of manufacturing industry in China. In view of the current manufacturing enterprises to participate in the low degree of industrial internet platforms, the evolutionary game model among the government, manufacturing enterprises and the Internet platform is constructed firstly . The gradually stability of participating behavior of manufacturing enterprises to participate in industrial internet platform is analyzed.MATLAB software is used to simulate the influence of important decision variables on the participation behavior of manufacturing enterprises. The research results show that the probability of manufacturing enterprises choosing to access industrial internet platform is positively correlated with the additional income of industrial Internet platform and the opportunity loss without access, and is negatively correlated with the risk loss of industrial Internet platform.Finally, it puts forward countermeasures and suggestions to promote manufacturing enterprises to access industrial Internet platform.
Keywords:manufacturing enterprise   industrial internet platform   evolutionary game
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