| 现代公众特点与广告心理策略 |
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| 引用本文： | 高福海.现代公众特点与广告心理策略[J].武汉市经济管理干部学院学报,2005,19(4):49-52. |
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| 作者姓名： | 高福海 |
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| 作者单位： | 武汉商业服务学院,湖北武汉430056 |
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| 摘 要： | 现代公众是一个具有较强时代特征的群体，随着社会的发展，现代公众表现出明显的时代特征，如何根据现代公众的心理特点，研究制定不同的广告心理策略，强化广告的心理感染力，争取公众的理解和支持，把需要的心理转化为消费动机，这是广告决策时必须认真对待的现实。
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| 关 键 词： | 现代公众 心理特点 广告策略 |
| 文章编号： | 1009-2277(2005)04-0049-04 |
| 修稿时间： | 2005年9月9日 |
The Characteristics of Modern Public and Advertisement Strategy |
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| GAO Fu-hai.The Characteristics of Modern Public and Advertisement Strategy[J].Journal of Wuhan Economic Administration Cadre's College,2005,19(4):49-52. |
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| Authors: | GAO Fu-hai |
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| Abstract: | Modern public are population of strongly the stamp of the age.As the development of society,the stamp of the age of modern public is obvious.How to Accord to the phychological characterizes of modern public,Research and generate different strategy of advertisment phychology;strengthen the phychological effect of advertisement;try for the understand and support of pubic;transform the demands of consumer to consumer motivation,all of this,we must came to grips,with these realisms when we make the advertisement decision. |
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| Keywords: | modern public phychological characteristics advertisement srtategy |
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