| 追风洗发水营销策略浅析 |
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| 引用本文： | 张燕.追风洗发水营销策略浅析[J].吉林省经济管理干部学院学报,2012,26(3):55-58. |
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| 作者姓名： | 张燕 |
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| 作者单位： | 吉林省经济管理干部学院,吉林长春,130012 |
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| 摘 要： | 随着中国经济的发展,日用品行业尤其是洗发水行业的竞争相当激烈。洗发水品牌中去屑功能比较优秀的产品有海飞丝、雨洁、清扬、飘柔、拉芳、沙宣等,据调查,在中国洗发水的市场年消费总额高达200亿,其中50%以上的就是以去屑洗发水为主。追风洗发水是由霸王国际集团全新推出的＂中药去屑＂类洗发水,作为霸王中药世家旗下的全新产品,面对市场上众多的去屑产品,追风如何做好自身的品牌营销是重中之重。
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| 关 键 词： | 销售渠道 WOT分析 营销策略 |
Analysis on the Herd Shampoo Marketing Strategy |
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| Zhang Yan.Analysis on the Herd Shampoo Marketing Strategy[J].Journal of Jilin Province Economic Management Cadre College,2012,26(3):55-58. |
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| Authors: | Zhang Yan |
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| Institution: | Zhang Yan(Jilin Province Economic Management Cadre College,Changchun,Jilin 130012) |
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| Abstract: | With the economic development of China,commodity,especially the shampoo industry,is highly competitive.According to the survey,the annual consumption of shampoo market amounts to 20 billion,and more than 50% shampoo are anti-dandruff.Herd shampoo is a new Chinese medicine dandruff shampoo launched by King International Group and its brand marketing is the most important. |
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| Keywords: | Sales channels WOT analysis Marketing strategy |
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