绿色财务管理与企业形象的互动关系探讨

绿色财务管理理论是现代企业的新选择,它符合市场经济发展的新要求,是企业自身发展的迫切需要。绿色财务管理与良好企业形象在互动中发展与提升。通过推行绿色财务管理,能够帮助企业树立良好的品牌形象,赢得良好的社会声誉;企业的品牌形象和社会声誉也将推动企业绿色财务管理的成熟与发展。在企业推行绿色财务管理,需要细化绿色财务管理法律、法规,推行企业绿色财务认证制度,加强绿色财务管理培训,推行绿色财务管理营销。

Discussion on the Interactive Relationship between Green Financial Management and Enterprise Image

Green financial management theory is a new choice to the modern corporation.It accords with the new requirements of the development of market economy and the urgent need of its own development.Green financial management and good enterprise image can help each other to develop and enhance.Through the implementation of green financial management,it can help the enterprises to establish a good brand image and win a good social reputation.Enterprise brand image and social reputation will also promote enterprise green financial management＇s maturity and development.In order to implement green financial management,we need to refine the laws and regulations on the green financial management,implement enterprise green accounting accreditation system,strengthen staff training and implement green marketing.