团队交互记忆系统及其对营销团队绩效的影响

随着市场竞争的加剧,企业开始重视知识型员工对于企业的价值,并实现产品和服务的创新。如何促使知识型工作团队有效运转成了学术界和企业界共同关注的问题,交互记忆系统由此而受到重视。营销团队作为一种特殊的富于开放性的创新团队,不仅团队成员之间,每个团队成员与团队外部进行的沟通也更为密切与频繁。在实证研究调查了不同营销团队的关键绩效指标及其团队交互记忆系统的发展状况后,可考察团队的交互系统与团队关键绩效指标之间的关系。

Transactive Memory System in a Team and its Effect on the Performance of a Marketing Team

With the increase of competition in the market, enterprises are beginning to give importance to the value of knowledgeable staffs and starting innovation of their products and services. How to make knowledgeable teams operate efficiently has become a focus both in academic area and. corporate world, which brings the transactive memory system into high light. Marketing team as a special innovative open team makes it possible not only for its members, but also its counter-parts to frequently communicate. Empirical study of the key performance index of different teams and the development of their transactive memory system as well as their inter-relationship shows that Y =0.638^＊X1-0.102X22-0.223.