A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis |
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Authors: | Michael A Belch PhD |
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Institution: | (1) San Diego State University, San Diego, USA |
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Abstract: | Life-style analysis was performed to determine the activities, opinions and interests of the socially-ecologically concerned
consumer. The more “concerned” consumer was found to be more physically active, family oriented, liberal and self-assured
than those not demonstrating such concern, and more rational and deliberate in respect to their consumer behavior. |
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