| 论湖南辛亥人物纪念馆的筹建与营销 |
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| 引用本文： | 王佩良.论湖南辛亥人物纪念馆的筹建与营销[J].湖南商学院学报,2012,19(2):82-85. |
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| 作者姓名： | 王佩良 |
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| 作者单位： | 湖南商学院旅游管理学院,湖南长沙,410205 |
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| 基金项目： | 教育部基金项目《学校与行业互动旅游人才培养创新实验区》 |
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| 摘 要： | 孙中山领导的辛亥革命影响深远,湘籍辛亥志士功勋卓著,筹建湖南辛亥人物纪念馆是弘扬先烈精神,推进文化产业的重要举措。但纪念馆的建筑、展品和陈列需要精心策划,并不断完善展馆功能,进行创新营销。
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| 关 键 词： | 湖南 辛亥人物纪念馆 筹建 营销 |
On Establishing and Marketing of Hunan Xinhai Characters＇ Memorial Hall |
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| WANG Pei-liang.On Establishing and Marketing of Hunan Xinhai Characters＇ Memorial Hall[J].Journal of Hunan Business College,2012,19(2):82-85. |
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| Authors: | WANG Pei-liang |
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| Institution: | WANG Pei-liang(Tourism Management School,Hunan University of Commerce,Changsha,Hunan 410205) |
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| Abstract: | The influence of 1911 Revolution led by Sun Yi-san is far-reaching,and a lot of talented figures in Hunan contributed greatly to it.Establishing Hunan Xinhai Characters’ Memorial Hall is meaningful to eulogize and advocate Martyrs’ spirits and promote culture creative industry.It is necessary to carefully plan the building,exhibitions and display of the memorial hall,improve its functions constantly,and promote its products creatively. |
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| Keywords: | Hunan Xinhai Characters' Memorial Hall establishing marketing |
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