基于亲景度分析的长沙入境旅游市场分析及对策研究

长沙入境旅游的如何持续较好较快发展，是长沙旅游业发展的工作重点。依据长沙2005—2010年问的入境旅游国外客源市场的相关统计数据，引入亲景度指标体系分析结果表明：长沙入境旅游国外客源市场在空间和时间上差异较为显著。应该确定美、日、韩等重点市场并稳定发展；提升综合实力，开拓马来西亚等机会市场；多元发展；扩展东南亚等目标市场，以保证长沙入境旅游可持续发展。

Study on Inbound Tourist Market of Changsha Based on Preference Scale and Countermeasures

How to make the development of inbound tourism in Changsha develop rapidly is a focus of tourism development in Changsha.Based on the 2005-2010 Changsha′s inbound tourism statistical data and through analysis of the preference scale,this paper shows that: the differences in space and time are distinctive in foreign source of inbound tourism market of Changsha.We should introduce some key markets such as the United States,Japan,and Korea to enhance the comprehensive strength,open up the markets of Malaysia and other opportunities;develop tourism multi-dimensionally and expand Southeast Asia and other target markets in order to ensure sustainable development of Changsha’s inbound tourism.