浅谈旅游目的地体验式旅游产品的设计开发

近年来，我国旅游行业竞争激烈，服务品质成为旅游业竞争焦点。而随着体验经济的到来，体验式旅游成为旅游消费的必然需求，旅游目的地开始由单纯的物质供给转为全方位服务体验。这种融入体验的方式为现在日益同质化，竞争激烈化的市场注入了活力。因此从体验旅游的内涵及特征分析，探讨旅游目的地体验式旅游产品的设计开发就显得更为重要。

On the destination experience-based tourism product design and development strategies

In recent years,China's tourism industry is highly competitive,quality of service to become the focus of competition in the tourism industry.With the arrival of the experience economy,experiential tourism become the inevitable demand for tourism consumption,tourism destinations start from a simple matter to supply full-service experience.This integration is now a way to experience the increasing homogenization,the intensification of market competition into the energy.Articles from experience the meaning and...