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浙江中小企业国际化竞争力定位分析
引用本文:张建萍,沈滢.浙江中小企业国际化竞争力定位分析[J].华东经济管理,2005,19(11):11-13.
作者姓名:张建萍  沈滢
作者单位:浙江树人大学,浙江,杭州,310015;浙江大学,浙江,杭州,310027
摘    要:发达国家有关中小企业国际化的实证研究结论,由于制度环境、企业规范性、市场成熟度等差异,不能完全适用于浙江省的中小企业。文章从国际企业竞争力的评价标准入手,通过性价比分析法来分析在不同质量和价格下企业竞争力情况,再结合浙江省中小民营企业的现状指出浙江中小民营企

关 键 词:浙江中小企业  竞争力性价比  价格优势  对策
文章编号:1007-5097(2005)11-0011-03
收稿时间:2005-09-10
修稿时间:2005年9月10日

Situation Analysis of the International Competitive Strength of Zhejiang Small and Medium-sized Enterprises
ZHANG Jian-ping,SHEN Ying.Situation Analysis of the International Competitive Strength of Zhejiang Small and Medium-sized Enterprises[J].East China Economic Management,2005,19(11):11-13.
Authors:ZHANG Jian-ping  SHEN Ying
Institution:1.Zhejiang Shuren University,Hangzhou 310015,China;2.Zhejiang University,Hangzhou 310027,China)
Abstract:Due to the differences in institutional environments,standardization levels of the enterprises and the maturity degrees of markets,the research conclusions of the empirical studies by developed countries on small and medium-sized enterprises can not be totally applied to the small and medium-sized enterprises.Starting with the evaluative criteria for competitive strength of international enterprises,the essay points out the standpoint,direction and policies of'stepping out'by Zhejiang small and medium-sized private enterprises through a performance-price quotient analysis of the competitive strength of enterprises with different quality and price controls,and with reference to the present situation of small and medium-sized private enterprises in Zhejiang.
Keywords:Zhejiang small and medium-sized enterprise  competitive strength  performance-price quotient  superior price  policies
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