| 构筑品牌战略提升我国中小型企业的核心竞争力 |
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| 引用本文： | 董明敏,周宇. 构筑品牌战略提升我国中小型企业的核心竞争力[J]. 山东纺织经济, 2006, 0(1): 49-51 |
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| 作者姓名： | 董明敏 周宇 |
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| 作者单位： | 东华大学,上海,200051;东华大学,上海,200051 |
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| 摘 要： | 中小型企业是国民经济的重要组成部分,对经济发展和社会稳定起着举足轻重的促进作用。中小企业的核心竞争力是企业发展的根本保证。构筑中小企业品牌战略,对强化我国中小企业核心竞争力、扩大市场份额、保持竞争优势具有重大的现实意义。
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| 关 键 词： | 品牌战略 中小企业 核心竞争力 |
| 文章编号： | 1673-0968（2006）01-0049-03 |
Promote the Core Competence of Small Medium Enterprises (SME) Based on the Brand Strategy |
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| Dong Mingmin,Zhou Yu. Promote the Core Competence of Small Medium Enterprises (SME) Based on the Brand Strategy[J]. Economy of Shangdong Textile, 2006, 0(1): 49-51 |
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| Authors: | Dong Mingmin Zhou Yu |
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| Abstract: | Small medium enterprises (SME) are the major part of the national economy.They play significant roles in promoting economy development and social stability. The corecompetence of SME is the base of the development of SME. It has great value for SME todevelop its brand strategy because it can strengthen the core competence of SME, greater themarket share as well as continuously competitive. |
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| Keywords: | brand strategy Small Medium Enterprises (SME) core competence |
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